Crazy Bob's Ebooks - 5 Most Dangerous Email Marketing Myths

With that in mind, I would like to clear up some of the misconceptions that you may be having. He put together a list of some of the most common myths regarding email marketing, and answered them using cold, hard facts. Pay attention, because if you've bought into any of these myths yourself, you're in danger of losing out on a lot of potential profits.

The 5 Most Dangerous Email Marketing Myths

E-mail marketing has gone through a lot during the past 5 years or so. In the beginning, it was seen as the ultimate marketing tool -- inexpensive, instantaneous, and 100% measurable. Click-through rates were the only numbers that mattered, and people were willing to open -- and read -- just about every single e-mail they received.

How times have changed! Nowadays, most of the talk is about spam, how email marketing can hurt your business, and why click-through rates are a fraction of what they used to be. Yet we still hear stories about companies who, despite all the pitfalls, manage to generate millions of dollars in profit every year using email marketing.

So this raises the question: How do some marketers manage to earn six-figure incomes (and higher) relying almost exclusively on e-mail as their marketing medium? How are they able to get their messages read and acted upon despite all the hurdles that stand in their way? It seems that those people who understand email marketing the most are the ones who are able to profit from it the most.

With that in mind, I'd like to clear up some of the misconceptions that you may be having. I've put together a list of some of the most common myths regarding email marketing, and answered them using cold, hard facts. Pay attention, because if you've bought into any of these myths yourself, you're in danger of losing out on a lot of potential profits.

This is the most common misconception I hear when I talk to people about email marketing. Many think that the sheer volume of e-mail that we all receive on a daily basis has ruined the effectiveness of e-mail as a marketing tool. And the fact that spam has received so much attention in the news lately also hasn't done much to instill confidence in this medium.

In my opinion, the idea that email marketing is no longer effective really stems from people failing to make the distinction between spam and legitimate, permission-based email marketing. While it's true that spam is not an effective marketing tool -- it never really has been -- permission-based email marketing continues to be a tremendously powerful, easily trackable, and instantly measurable way to market your product or service.

Need proof? A recent DoubleClick study reports that 69% of American e-mail users have made purchases online after receiving permission-based email marketing.

That's great news for companies who continue to use email as a marketing tool. The fact that almost 70% of people have made purchases as a result of receiving an online promotional offer demonstrates that e-mail remains one of the most effective marketing tools in history.

There is a pervasive myth among some small and home-based business owners that using email as a promotional tool will cause subscribers and customers to have a lower opinion of your business. Now, I'm not sure who started this rumor, but I'll bet that it was someone who didn't do a very professional job of putting together their own e-mail campaigns!

If you launch a poorly designed email campaign, of course you will damage your credibility. The same goes for a direct mail campaign filled with spelling mistakes or an offensive newspaper advertisement. However, if you spend some time creating a well-formatted promotional e-mail that is of real value to your customers and subscribers, you will actually enhance your credibility.

In a recent report, eMarketer found that 67% of US consumers said they liked companies who, in their opinion, did a good job with permission email marketing. This is proof that an email marketing campaign that is well-designed and properly delivered will actually enhance your credibility among your customers and subscribers, as opposed to damaging it. The key to delivering an email promotion that your opt-in list will appreciate is paying attention to quality. Here are three easy steps to ensure that your customers and subscribers receive professional, quality messages from you every time:

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The 5 Most Dangerous Email Marketing Myths